Whether you want to search for business partners or analyze your competitors, Alexa provides you valuable information related to website traffic, site popularity, related sites, detailed usage/traffic stats, supported character-set/locales, and site contact information. Recently acquired by Amazon.com, Alexa aims to bring web navigation to the next level that is both intelligent and constantly improving with the participation of its users similar to Google's PageRank. Using its Related Links menu that comes with Alexa's Toolbar, you can easily find other websites of your interest.[Updated 12/21/08]
In the face of the tough competiton, Alexa is coming up with more and more user friendly and unique features. Ability to create own search enginem by giving access to the crawler is quite a novel feature in itself.
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